Advertisement Details: Banner Placements in Content Section
In the ever-evolving world of digital advertising, our platform offers a unique and engaging experience with native ads. Here's a breakdown of the key elements that make up a successful native ad campaign on our platform.
Image and Aspect Ratio
For native ads, the image should be a maximum of 400x300 pixels and can be in the formats of JPG, PNG, or static GIF. On mobile devices, the image is cropped to a square aspect ratio (1:1), while on tablets and desktops, it is displayed in a rectangle aspect ratio (4:3). To ensure optimal display across all devices, logos and text in the native ad image should be positioned away from the edges.
Image Thumbnail
The image provided for the native ad will be used as a thumbnail, enhancing the visual appeal and increasing the chances of user engagement.
Content Location and Format
If providing an outbound URL, it will be the content within the native ad. Native ad content can take various forms, including whitepapers, case studies, podcasts, webinars, or an outbound URL.
Headline Location
Native ad headlines are strategically placed on the right side or bottom of the page, depending on the reader's device, ensuring maximum visibility.
Reskin Message Box
The reskin message box is a fixed position above the content box, providing an additional space for sponsor branding and messaging.
Image Crop and Placement
On mobile devices, the native ad image is cropped to a square, while on tablets and desktops, it is displayed as a rectangle. Each Reskin pair uses one URL only, and the background scales to fit the device width and might not display on some mobile devices.
Assets and Scheduling
Assets are due 3 business days before the scheduled start date to ensure smooth and timely execution of the campaign. Please send the URL for each banner to facilitate the process.
Tracking and Reporting
We track individual ad performance in our reporting dashboards, allowing sponsors to monitor the success of their campaigns in real-time. We also allow impression click trackers to provide valuable insights into user engagement.
Sponsor's Banners
The sponsor's banners appear in all placements related to a specific content area and articles within it, increasing the ad's visibility and reach.
In conclusion, our platform offers a user-friendly, versatile, and effective solution for native advertising. By adhering to these guidelines, sponsors can create engaging and successful campaigns that resonate with our audience.
