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Advertising agencies MediaMonks and Jam3 combine in the latest expansion by S4 Capital

MediaMonks' Canadian presence will be enhanced by Jam3's growth

Advertising agencies MediaMonks and Jam3 consolidate operations as part of S4 Capital's growth...
Advertising agencies MediaMonks and Jam3 consolidate operations as part of S4 Capital's growth strategy.

Advertising agencies MediaMonks and Jam3 combine in the latest expansion by S4 Capital

In a significant move, S4 Capital-owned MediaMonks is merging with design and experience agency Jam3. The merger aims to extend MediaMonks' global presence and enhance its capabilities in design and experience.

Based in Toronto, Jam3 was founded in 2004 and specializes in delivering exceptional design and experience solutions. Its client portfolio includes notable names such as eBay, Levi's, Sonos, and Crowdstrike, as well as tech giants like Netflix, Google, Spotify, and Facebook, some of which it shares with other S4 Capital agencies.

Martin Sorrell, executive chairman of S4 Capital, considers this merger as another key step in seizing the next decade. He emphasized Jam3's contribution to the deal, stating that it brings data-driven creativity to the table.

The merger will not affect MediaMonks' existing locations in London, Amsterdam, Mumbai, Sydney, Cape Town, and more than 20 other global cities. However, it will expand MediaMonks' reach to include locations in Los Angeles, Amsterdam, and Montevideo, Uruguay.

The new model being referred to is MediaMonks' unitary model. The merger aims to convert clients at scale to this new model, which is expected to streamline operations and improve efficiency.

MediaMonks and Jam3 have been part of the S4 Capital family, and this merger is a testament to the group's strategy to consolidate its position in the industry. The merger is expected to strengthen MediaMonks' position in the market and provide it with a competitive edge.

The merger is a significant development in the digital advertising industry, and it will be interesting to see how it unfolds in the coming months. With the combined strengths of MediaMonks and Jam3, the new entity is poised to make a significant impact in the industry.

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