Advertising Agency MediaCom Joins Forces with Plant-Based Food Company Impossible Foods
In a groundbreaking move, plant-based food company Impossible Foods has unveiled its first national campaign titled "We Are Meat." The creative agency responsible for the campaign is Wieden+Kennedy Portland.
The campaign aims to challenge traditional views of the term "meat" and expand its definition. This bold approach is likely to stir controversy among the carnivorous-minded, as the company pushes the boundaries of what meat can be.
The campaign features a voiceover from actor Scott Glenn, lending it an authoritative tone. MediaCom, named Adweek's Global Media Agency of the Year, is the media agency partner for the campaign. However, the Impossible Foods spokesperson declined to comment further on the relationship with MediaCom.
Mindshare, another prominent agency, handled media management for Impossible Foods during their national campaign. The company's decision to partner with multiple agencies underscores their commitment to delivering a high-impact campaign.
The "We Are Meat" campaign is set to make waves in the food industry, encouraging consumers to reconsider their perceptions of meat and embrace plant-based alternatives. As the demand for sustainable and ethical food sources continues to grow, Impossible Foods is at the forefront of the movement, challenging the status quo and pushing the boundaries of what's possible.
Read also:
- Nightly sweat episodes linked to GERD: Crucial insights explained
- Antitussives: List of Examples, Functions, Adverse Reactions, and Additional Details
- Asthma Diagnosis: Exploring FeNO Tests and Related Treatments
- Unfortunate Financial Disarray for a Family from California After an Expensive Emergency Room Visit with Their Burned Infant
