Advertising Firm Huge Takes On Creative Duties for Coppertone Brand

Wunderman Thompson previously held the responsibility for the account.

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2025 September 17 . 5:15 AM

2 min read

Adjusting the copy, here's the paraphrased text:

Advertising Firm Huge Takes On Creative Duties for Coppertone Brand

Suntan lotion brand Coppertone, a name that emerged out of World War II, has announced a change in its creative agency partners. The brand, now under the ownership of Beiersdorf following its acquisition from Bayer in 2019 for $550 million, has appointed IPG agency Huge as its new creative agency of record.

The specifics of the new creative agency partnership terms for Coppertone were not disclosed in the article. However, it is known that Huge will be responsible for integrated marketing for the iconic brand.

Previously, Coppertone had a relationship with Wunderman Thompson, which ended in 2019. The end of this partnership was due to Bayer announcing the sale of the brand, leading to a transition period. McCann Worldgroup replaced Wunderman Thompson as the creative agency for Coppertone following the sale.

It is unclear why Coppertone is changing creative agency partners nearly two years after getting a new parent company. The specifics of the change in creative agency partners for Coppertone were not mentioned in the article, and neither was the identity of the previous creative agency partners for the brand.

The change in creative agency partners for Coppertone occurred in 2021, and it is expected that Huge will bring fresh ideas and strategies to help the brand continue its success. The 1959 campaign from Grant Advertising significantly contributed to Coppertone's fame, and it is hoped that the new partnership will lead to similar success in the future.

Wunderman Thompson was not involved in the pitch process for the new creative agency partners for Coppertone, and the specifics of the change in creative agency partnership terms were not disclosed in the article. The new partnership between Coppertone and Huge is an exciting development for the suntan lotion brand, and it will be interesting to see how the partnership unfolds in the coming months.