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Advertising giant Publicis Media faces the loss of Intersnack account to rival media agency PHD

International snack provider Intersnack, known for its brands such as ûltje, Chio, and funny-fresh, assigns its global media budget to PHD following a pitch. Omnicom network surpasses rival Publicis Media in this competition. Starcom, a part of Publicis Media, is currently managing the account...

Advertising giant Publicis Media facing loss of client Intersnack to rival agency PHD
Advertising giant Publicis Media facing loss of client Intersnack to rival agency PHD

Advertising giant Publicis Media faces the loss of Intersnack account to rival media agency PHD

Intersnack Group Announces New Global Media Agency

The Intersnack Group, a multinational company with subsidiaries and representations in Europe, Asia, and Australia, has announced that PHD will be their new global media agency, effective from January 1, 2026.

Based in cities including Frankfurt, Düsseldorf, and Hamburg, PHD is an agency with over 500 employees across its locations in Germany. Stephan Winter leads the agency as its CEO. Winter has been serving in this role since the start of this year, having previously led PHD as a Volkswagen agency.

Birgit Ebel serves as Marketing Director in the Intersnack Group. Fabien Duvilla, with experience in local and international marketing and sales from previous roles in the FMCG industry, serves as Group Commercial Director (CCO) of the Intersnack Group, a position he has held since April 2023.

The decision for the media agency of the Intersnack Group was made after a pitch, and the international media budget was awarded to PHD. The Intersnack Group appreciated the high professionalism and strong performances of all participating agencies in the media pitch. However, the specific individual responsible for the decision is not named in the available information.

The Intersnack Group conducted an international media pitch from an unspecified date to the present. No information is provided about who made the final decision for the media agency selection.

The media pitch result was announced recently, with PHD being chosen as the global media agency of the Intersnack Group. The agency has expressed its enthusiasm for the partnership and looks forward to working closely with the Intersnack Group to drive growth and success in the coming years.

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