Advertising Standards International publishes its comprehensive 2019 Media Strategy for Suppliers, open for public use

The Advertising Specialty Institute (ASI) has announced the availability of its 2019 Media Planner, offering strategic marketing and multimedia campaign opportunities for suppliers. This year's Media Planner, now known as the Media Kit, is a comprehensive guide that provides opportunities across ESP, print, digital, content marketing, trade shows, and more.

The redesigned ASI Advertising website is a one-stop, user-friendly online destination, showcasing ASI's omnichannel solutions for creating personalized, consistent messaging. Suppliers can now access a digital version of the 2019 Media Planner on the ASI Advertising website, while print copies are also available through a supplier's dedicated sales representative.

ASI's digital and print mediums allow suppliers to reach the broadest audience of distributor salespeople and principals in the world. Ad spots are available in ESP, three award-winning print magazines, four catalogs, and digital opportunities on ASIcentral.com. The Media Planner features monthly editorial calendars, providing suppliers with a clear understanding of when their campaigns will be featured.

To optimise email marketing, Connect ESP Search Emails are available, allowing suppliers to target distributors that search for products within a certain time frame. Retargeting is also offered to reach distributors outside of ESP. Sponsored Social Posts are available for promoting brands and products on Facebook and Instagram.

The website lists upcoming deadlines and special promotions for suppliers, ensuring they stay informed and can plan their campaigns effectively. The resource library, product pages, and live chat features further enhance the user experience, making it easier for suppliers to navigate the Media Kit and find the information they need.

Moreover, the ASI Creative Labs team can help suppliers create engaging content, ensuring their campaigns are not only strategically placed but also visually appealing and informative. With ASI's extensive audience reach, suppliers can expect to maximise their marketing efforts and reach a broader audience than ever before.

ASI's digital and print mediums offer the most extensive audience reach of any of its competitors, making it an ideal platform for suppliers looking to expand their marketing efforts. Integrated Packages of print, digital, and content marketing are offered at a reduced rate, providing suppliers with a cost-effective solution for their marketing needs.

In conclusion, the 2019 ASI Media Planner offers a wealth of opportunities for suppliers looking to enhance their marketing strategies and reach a broader audience. With its user-friendly website, comprehensive guide, and various advertising options, the Media Planner is a valuable resource for any supplier looking to make the most of their marketing budget in 2019.

Advertising Standards International publishes its comprehensive 2019 Media Strategy for Suppliers, open for public use