Advocates for Gambling Regulation Propose Classifying Marketing Content as Advertisements
In a recent letter to the UK's gambling minister, Baroness Twycross, the Peers for Gambling Reform (PGR) group has expressed concerns about the lack of clear labelling of gambling advertising on social media platforms. Founded in 2021, the PGR group, led by Alessandra Hurst, has accused the Advertising Standards Authority (ASA) of a 'continuing failure' to regulate digital marketing on these platforms. The group's letter highlights the prevalence of content marketing by gambling brands on social media and underscores the importance of addressing this issue. The PGR group has raised concerns about the extent to which content marketing by gambling brands on social media is not clearly labelled as advertising. They claim that content marketing now constitutes approximately half of all organic social media advertising by gambling brands, and users, particularly children and young people, are routinely exposed to gambling posts without clear advertising indications. The letter obtained by NEXT.io serves to emphasize the group's concerns about the current state of regulation of digital marketing on social media. The PGR group's call to action regarding the need for clearer advertising indications on gambling content marketing on social media is a significant step towards ensuring transparency and protecting vulnerable users. The issue at hand is the regulation of digital marketing on social media, and the PGR group's concerns extend to content marketing by gambling brands. The group's letter to the UK gambling minister refers to this content marketing as a significant part of organic social media advertising and emphasizes the need for clear labelling to ensure users are fully informed. The Advertising Standards Authority (ASA) is the body being accused of failing to regulate digital marketing on social media, and the PGR group's letter serves to emphasize the need for change. The location of this issue is not specified, but it involves social media platforms used by millions of people worldwide. The Peers for Gambling Reform (PGR) is a group that has made these accusations and calls for action. Their letter to the UK gambling minister is a call to action regarding the need for clearer advertising indications on gambling content marketing on social media, and it underscores the group's commitment to protecting vulnerable users from the potentially harmful effects of unregulated digital marketing.
