Agency's Top Executive Abandoning Post Globally: CPB CEO Departure Announced
In a surprising turn of events, Erik Sollenberg, the global CEO of CPB, has announced his departure from the agency due to family health issues. Sollenberg will be returning to his native Sweden and is expected to lead Scholz & Friends in his next venture.
Solenberg joined CPB in 2017, following a successful tenure as the CEO of Swedish agency Forsman & Bodenfors. His departure is effective immediately, and he will continue to work with the agency during the search and transition period.
Meanwhile, Domino's Pizza has ended its 13-year partnership with CPB, with WorkInProgress, a small agency founded in 2016 by several former CPB employees, taking over as the new agency of record. The reasons for Domino's decision to change agencies are not specified in the article.
It's unclear whether the change in agency for Domino's may have contributed to Sollenberg's departure from CPB. The agency has confirmed Sollenberg's departure but has not addressed the Domino's change as a reason for his departure.
In the search for a new CEO, Sollenberg will assist in the process and facilitate the transition. As of now, CPB has not yet announced a replacement for Sollenberg.
It's worth noting that WorkInProgress is not directly linked to Sollenberg's family health issues. The change in agency for Domino's is also not directly linked to Sollenberg's departure.
Solenberg's departure from CPB marks the end of an era for the agency, but his commitment to ensuring a smooth transition ensures a promising future for CPB. As for Sollenberg, we wish him all the best in his new venture at Scholz & Friends and hope for his family's swift recovery.
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