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Aristocrat Gaming Introduces 'Know Your Max Responsible Gaming' Initiative

Aristocrat Gaming expands its Positive Play Initiative, introducing Know Your Max – a set of tools and educational resources designed to promote responsible gambling practices among players.

Aristocrat Gaming Introduces 'Know Your Max Responsible Play' Drive to Promote Gambling Awareness...
Aristocrat Gaming Introduces 'Know Your Max Responsible Play' Drive to Promote Gambling Awareness and Safety

Aristocrat Gaming Introduces 'Know Your Max Responsible Gaming' Initiative

In the world of gaming, Aristocrat Gaming has taken a significant step towards promoting safer play with the launch of a new dedicated site. This initiative, known as "Know Your Max," has already made a positive impact on players and customers.

The new site is part of Aristocrat Gaming's commitment to empowering safer play, a core value of their global business. Notably, the launch coincides with the American Gaming Association's (AGA) Responsible Gaming Education Month 2025, which carries the theme "Play Smart from the Start."

In March 2025, Mirax Casino lent their support to Aristocrat Gaming's "Know Your Max" campaign, contributing to the month-long focus on responsible gaming.

Megan Tobin, the SVP and Head of Regulated Marketing at Aristocrat Gaming, has been instrumental in driving this initiative. She emphasizes the importance of players setting boundaries and maintaining the right mindset for a more enjoyable gaming experience.

The AGA, in its emphasis, reiterates that gambling is most enjoyable when players are well-informed and responsible in their choices. This alignment between Aristocrat Gaming's campaign and the AGA's Responsible Gaming Education Month underscores the industry's collective commitment to promoting safer play.

This move by Aristocrat Gaming is a testament to their dedication to responsible gaming and sets a positive example for other gaming companies to follow. The "Know Your Max" initiative is a significant step towards ensuring that gaming remains a fun and enjoyable experience for all.

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