Artificial Intelligence now activates in response to 17% of German search terms, with Reddit seeing an increase in search engine visibility.
In the ever-evolving world of search engines, two significant developments have emerged in recent months: Google's spam update and the growth of Reddit in Germany.
On August 26, 2025, Google announced a spam update targeting websites that violate the company's spam guidelines across all languages and countries. This move is aimed at improving the quality of search results and enhancing user experience.
Meanwhile, the SEO company SISTRIX has been closely monitoring the rise of Reddit in Germany. According to their analysis, Reddit currently holds the 13th position among the most visible domains in Germany, marking a significant increase from its previous standing. This growth is particularly noteworthy given that Germany has not yet been officially included in Google's AI-enhanced search deployment.
SISTRIX's longitudinal analysis reveals that Reddit's German visibility index has demonstrated consistent growth throughout 2024 and 2025, with particularly sharp increases during recent months. This growth can be attributed to Google's strategy to surface genuine human perspectives rather than aggregated or synthesized information.
In addition to this, SISTRIX has documented that AI Overviews are now displayed for approximately 17% of all keywords in German search results. This shift towards AI-enhanced search has created a more complex relationship between search visibility and actual traffic. While absolute traffic volumes may decline, engagement quality improvements could offset reduced visitor quantities through enhanced conversion rates and longer site engagement periods.
Google's terminology for website visits that demonstrate higher engagement, longer session duration, and increased conversion potential is called "Quality Clicks". The relationship between Quality Clicks and AI Overviews is an area of ongoing research for SISTRIX.
To help navigate this AI-enhanced search environment, SISTRIX has developed a centralized resource called Content Hub. This hub contains analysis, data, and strategic recommendations for businesses and individuals seeking to understand and adapt to the changing search landscape.
Moreover, SISTRIX has introduced new features in its AI Chatbot Beta tool. These updates address a critical industry problem: approximately one-third of URLs cited by AI chatbots lead to non-functional pages.
Google's broader international expansion was announced in August 2025, introducing what it calls "agentic functions" that enable users to complete tasks such as restaurant reservations and ticket bookings directly through search interfaces. However, the European Union remains excluded from official AI Mode deployment.
LinkedIn.com emerged as one of the most frequently cited domains in SISTRIX's analysis of AI Mode responses, though specific frequency data was not disclosed in the newsletter.
As we move forward, it will be interesting to see how these developments continue to shape the search landscape and impact online visibility for businesses and individuals alike.
