ASI's Advantages Periodical Publishes 2019 Sales Report on Promotional Products in Regional Markets

The promotional products industry is on an upward trajectory, as revealed in a recent report published by Advantages magazine, the leading B-to-B publication for distributor salespeople in the promotional products industry.

In 2018, the industry's total sales reached $24.7 billion, marking a significant 4.9% growth. Notably, the West overtook the East as the second-largest promo region in the U.S., with a growth of 6.3%.

The South and West regions made the most gains, with Texas, California, and Florida posting top sales. In fact, the South region led the nation in promo sales with a substantial $9 billion. Utah, Washington, and Nevada led the states with the highest sales growth.

While the East and Midwest regions had a slight increase in promo sales, it was the South and West that saw sizable gains, with the top 16 fastest-growing states coming from these regions. The state from the western USA that had the third-largest sales of promotional products in 2018 was Oregon, with a total revenue of $1.4 billion.

Interestingly, a total of 39 states (and one district) increased sales growth from 2017. However, the East has stagnated, especially compared to other regions, with growth of nearly a percentage point. The Midwest is growing the slowest, but is showing signs of emerging from a tough business climate.

Despite the looming trade war with China, the report indicates that the industry's growth is not significantly impacted. Mittica, an industry expert, emphasises the importance of using data to target new clients and uncover new products for business growth.

Small businesses can use the report's stats to create a blueprint for future growth. Distributors should plan accordingly if they are in a region where promo sales are shrinking, and take proactive measures or diversify their client base.

The report's findings suggest a continued positive trend for the promotional products industry. As the industry continues to grow, it's clear that data-driven strategies will be key to success.

ASI's Advantages Periodical Publishes 2019 Sales Report on Promotional Products in Regional Markets