Assassin's Creed Shadows advertisement brings a comedic feeling akin to Power Rangers series
Ubisoft's Assassin's Creed Shadows, while a captivating game, faced a lack of marketing support. However, a different story unfolded at Ubisoft Brazil, where their marketing initiatives have been praised for their creativity and effectiveness.
The team in Brazil leaned heavily on Brazilian memes and cultural references, a strategy that proved successful for Assassin's Creed Shadows. This approach was evident in their TikTok campaigns, where they showcased Brazilian streamers Ruan Silva and Thais Matsufugi transforming into the characters Yasuke and Fujibayashi Naoe from Assassin's Creed Shadows.
The marketing efforts for Assassin's Creed Shadows stand in stark contrast to the marketing for Ark: Aquatica, which was not well-received at GDC 2025. The AI-generated trailer for Ark: Aquatica was met with criticism, a far cry from the praise for the Assassin's Creed Shadows live-action ad.
Ubisoft Brazil's ad includes an original song, "Strike As One," by Edu Falaschi, and features a nod to retro tokusatsu, similar to Super Sentai or Power Rangers. This creative approach has gained attention and has been credited with solving the game's marketing issues.
Ruan and Thais have shared behind-the-scenes shots from the production of the ad, offering a glimpse into the creative process. Despite the lack of information about the creative director responsible for the advertising of Assassin's Creed Shadows in Brazil, the success of the marketing campaign speaks for itself.
Hundreds of comments on the video praise Ubisoft Brazil for their innovative approach, with some even suggesting that the Brazil office should take over the main company. Ubisoft Japan has already released a Japanese version of the ad with the song sung by Taro Kobayashi, further demonstrating the global appeal of Ubisoft Brazil's marketing strategy.
The ad fits into a knowing allusion to the debate over the game's historical accuracy, adding another layer of intrigue to the marketing campaign. As Ubisoft continues to navigate the ever-evolving landscape of the gaming industry, the success of Ubisoft Brazil's marketing initiatives serves as a testament to the power of cultural relevance and creativity.
