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New Collaboration Between Yinka Ilori and M.A.D.Editions Unveils Vibrant Watches
In a unique collaboration, acclaimed British designer Yinka Ilori has teamed up with M.A.D.Editions, the innovative watchmaking venture by Max Busser, to create an out-of-the-ordinary collection of timepieces. The new collection, titled Sun, Nature, and Water, is a testament to Ilori's bold use of colours and patterns, and M.A.D.Editions' commitment to producing affordable, innovative watches.
The collaboration between Ilori and M.A.D.Editions was initiated by Max Busser, the founder of both M.A.D.Editions and the renowned independent watchmaker, MB&F. Busser was first introduced to Ilori's work through a magazine article and reached out to him on LinkedIn.
The new collection features three watches: Sun, Nature, and Water. Each watch boasts symbols representing growth, water, and nature, respectively. The Sun watch, for instance, showcases a radiant sun design, while the Nature watch features a lush, green landscape. The Water watch, on the other hand, features ripples of water, a nod to the essential role water plays in Ilori's inspiration and energy.
The M.A.D.Editions 1S 'Grow Your Dreams' watches, part of the new collection, are characterised by mismatched straps, adding a playful touch to these already vibrant timepieces.
Yinka Ilori, a notable figure in British design for over a decade, has worked with numerous high-profile companies such as Adidas, Lego, and Pepsi. His unique approach to design, which emphasises the use of bold colours and patterns, is evident in this latest collaboration.
Last year, Ilori made headlines when some of his eye-catching artwork was displayed on Piccadilly Circus. Now, with this new collection, he continues to push the boundaries of design, bringing his distinctive style to the world of watches.
MB&F stands for Max Busser and Friends, a collective known for producing some of the most expensive watches in the world. However, M.A.D.Editions, a venture by Busser, aims to make innovative, affordable watches accessible to a wider audience. This collaboration with Yinka Ilori is a perfect example of this mission, offering a colourful, unique, and affordable addition to any watch collection.
Since his collaboration with The North Face, Ilori has been more active on LinkedIn, further cementing his status as a design powerhouse. This partnership with M.A.D.Editions is yet another feather in his cap, demonstrating his versatility and commitment to pushing the boundaries of design.
In conclusion, the new M.A.D.Editions collection by Yinka Ilori is a celebration of colour, innovation, and affordability. With its out-there designs and playful touches, it offers a fresh perspective on the world of watches. Whether you're a watch enthusiast or simply appreciate good design, this collection is definitely worth a look.
