August auto sales figures by leading Indian car manufacturers record a decline and are anxiously awaiting the outcome of the proposed tax cut decision
The Indian automobile sector experienced a dip in sales during August, with several key players reporting a decrease in sales figures. This slump is largely attributed to weak urban demand, according to industry analysts.
The sales slump was not limited to one segment, as all four of India's largest carmakers - Maruti Suzuki, Mahindra & Mahindra, Hyundai Motor India, and Tata Motors - collectively accounted for 80% of car sales and collectively saw an 8.7% drop in sales last month.
Maruti Suzuki, the market leader, reported an 8% decline in sales, with lower sales volumes of entry-level small cars. The company's sales of utility vehicles, including SUVs and multi-seater vehicles, also fell for a third-straight month. Despite this, Maruti Suzuki maintained its position as the number one automobile manufacturer in India in September 2022.
Tata Motors, on the other hand, saw a 7% drop in car sales, but the company reported a significant increase in electric vehicle sales, with a record 8,540 units sold in August.
Mahindra & Mahindra, meanwhile, reduced dispatches to dealers ahead of a government decision on lower consumption tax and reported a drop in sales, with sports utility vehicle sales falling 9% in August, marking the first decrease since January 2022. This dip in sales allowed Hyundai's Indian unit to return to its long-held number two spot, relegating Mahindra to the fourth position.
Hyundai reported a sales decline of 11%, while Eicher Motors, the manufacturer of the iconic Royal Enfield, logged a 57% surge in domestic sales.
Analysts suggest that automotive dealers conservatively stocked up for August, anticipating a key tax cut decision. Prime Minister Narendra Modi announced sweeping tax reforms, including tax cuts on small cars, effective from October. This announcement has led buyers to delay their festive season purchases, expecting lower prices due to the anticipated tax cuts.
Strong two-wheeler sales contributed to the rise in auto stocks, with TVS Motor logging a 28% growth. The tax rate for small cars and two-wheelers is expected to drop to 18% from 28%, according to Reuters, which could further boost sales in the coming months.
The India's goods and services tax (GST) council is scheduled to discuss the tax cuts later this week, which could provide further clarity on the future of the automobile sector in India.
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