Automation in Marketing: Is It Possible to Conduct Marketing Without Human Intervention for Businesses?

In the ever-evolving world of marketing, a new chapter is being written with the emergence of AI-related professions. This technological advancement is revolutionising the industry by taking over routine and repetitive tasks, freeing up human resources for more creative and strategic work.

AI is proving to be a game-changer, capable of reducing human effort in marketing tasks by a factor of ten. However, this automation raises questions about the feasibility of marketing without human involvement.

The development of AI in marketing is expected to lead to more intelligent, creative, and insightful marketing. AI is already used extensively in marketing, advertising, and related fields, with up to 50% of information requests from young people aged 18-24 made through neural networks.

AI is taking on various marketing tasks, from generating advertising copy and images to producing videos, even replacing live presenters on television. AI can produce comparable results in video production, photography, writing articles, and competitor analysis at a fraction of the cost and time compared to human performers.

However, AI lacks the ability to empathise with humans, a crucial aspect in marketing for understanding potential customers. As a result, businesses are investing more in the emotional content, psychological aspects, and understanding of buyers in marketing, leveraging the unique capabilities of the human brain.

Konstantin Chelenov, the director and founder of "Siteonic," shared several reasons why marketing without humans is impossible. He emphasised the importance of human creativity in marketing, stating that AI can generate content but does not create on its own.

Mark Zuckerberg, CEO of Meta, also weighed in on the topic, stating in an interview on May 1, 2025, that businesses could soon rely on Meta for advertising without needing creativity, targeting, or market research. However, the future of marketing is moving towards a symbiosis of AI and humans, where the rational technologies of irrational temptation, with the primary task being to persuade potential buyers, are combined to create more effective marketing.

The role of humans in marketing is shifting towards creating meaning, choosing the best ideas, and managing marketing strategy. The majority of marketing activity is a craft and routine, a multitude of careful and small actions performed day by day by a large number of specialists. As AI takes over these routine tasks, humans are freed up to focus on the strategic and creative aspects of marketing, leading to increased marketing effectiveness.

In conclusion, while AI is undeniably transforming the marketing landscape, the human touch remains essential. The future of marketing lies in the symbiotic relationship between AI and humans, where AI's efficiency and speed combine with human creativity and empathy to create more intelligent, effective, and impactful marketing strategies.