Automotive giant Stellantis abandons plans for self-driving vehicles, as public sentiment leans towards traditional vehicle control.
In the ever-evolving world of automotive technology, a recent AAA poll has revealed that trust in self-driving cars remains elusive among a significant portion of Americans. According to the survey, only 13% of respondents expressed confidence in these autonomous vehicles.
This skepticism is not a new phenomenon. A 2006ish study showed a similar reluctance towards smartphones, a technology that has since become an integral part of everyday life.
BCV, a technology consultant, argues that surveys about self-driving cars are misleading. According to BCV, demand for self-driving cars will emerge if a compelling option becomes available, and such an option does not yet exist in today's market.
The recent decision by Stellantis to shelve its STLA AutoDrive Level 3 ADAS program underscores these concerns. The high costs, technological challenges, and ongoing consumer trust issues in self-driving technology have led to this move.
However, it's important to note that there is a mass market for improved driver assistance technologies. While self-driving cars may not be ready for prime time, there is a growing demand for features that make driving safer and more convenient.
Elon Musk, the CEO of Tesla, is reportedly facing lawsuits that could affect his bonus. Despite this, Musk continues to push for advancements in self-driving technology at his company.
The fear of self-driving cars appears to be on the rise. The percentage of people afraid of these vehicles has increased from 54% to 61% over the last few years, according to AAA. This fear is echoed in a 2025 AAA survey, which indicates that more than 60% of American drivers are "afraid" to ride in a self-driving car.
AAA's automotive engineering director, Greg Brannon, states that drivers value safety features over fully self-driving cars. This suggests that while there may be apprehension about self-driving cars, there is a strong desire for technologies that improve road safety.
In a separate development, Stellantis unveiled STLA AutoDrive in February 2025, but the program has not been launched due to limited market demand for Level 3 technology. The auto industry has a history of using surveys to claim that "no one wants an electric car," and it seems that similar claims are being made about self-driving cars.
The idea that the entire auto market will shift to self-driving vehicles relies on many fantastical assumptions. As the industry continues to evolve, it is crucial to separate fact from fiction and to prioritise safety and consumer trust.
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