"BBC's 'In Pursuit of Wellness Series' Highlights Precor"

In the world of fitness, Precor continues to make waves with its latest campaign, "Power of Movement." The campaign, which expands on the themes of the documentary film of the same name, focuses on how equipment design can support people across different stages of their fitness journey.

The documentary, produced for the Global Wellness Institute by BBC StoryWorks Commercial Productions, features commercial fitness equipment leader Precor. Season three of "In Pursuit of Wellness" showcases Precor's commitment to fitness, ease of use, personalization, and reliability in its design philosophy.

One of the standout stories in the film is that of junior professional golfer Niuniu Zhao. Diagnosed with scoliosis two years ago, Zhao uses Precor's equipment for her strength training routine to manage the condition. Precor's equipment, central to Zhao's golf training, provides support for constant rotation and coordination across the legs, arms, and torso. Zhao's training routine includes the use of Precor's glute builder series, deadlifts, hip thrusts, dual adjustable pulley, and other equipment for building core strength and arm strength.

The film also highlights Precor's work in sustainability and product longevity. Precor CEO Dustin Grosz stated that the company takes pride in supporting the operators and environments that help people maintain their health regularly.

In a recent development, Peloton, a leading name in the fitness industry, announced plans to integrate its Precor operations with its software and coaching into a unified business unit tailored to gym operators, hotels, residential buildings, and campuses.

Niuniu Zhao views her training as an outlet for stress and frustration. For her, Precor's equipment is not just a tool but a means to maintain her health and manage her condition.

The "Power of Movement" film includes perspectives from fitness professionals and Precor's design and manufacturing teams. The short film, focusing on Zhao and her training with Precor's equipment, is a testament to the power of movement and the role Precor plays in enabling it.

As the fitness equipment market is expected to expand by over $8 billion by 2030, Precor's commitment to sustainability, product longevity, and personalised fitness solutions positions it well for the future.

For those interested, the full film and article can be found online.