Beach Cleanup Initiated by SM Cares: Pushing for a Brighter Future

SM Supermalls, one of Southeast Asia's largest mall developers, is taking a leading role in environmental responsibility and sustainability. The company's initiatives, under the umbrella of SM Cares, are aimed at creating sustainable spaces that enrich communities and support climate action.

In a statement, Engr. Liza B. Silerio, SM Cares Program Director for the Environment, emphasised the importance of the cleanup work, stating that it directly impacts the safety of families by protecting marine ecosystems and mitigating flooding risks.

SM Cares is calling on the public to participate in its biggest cleanup yet, on September 20, 2025. The main event will take place at SM by the BAY, inviting 40,000 volunteers across various locations. This cleanup is part of the company's commitment to disaster resilience and environmental protection.

The coastal cleanup efforts are not limited to waste management. SM Supermalls' focus areas also include water conservation, addressing issues such as flooding risks and pollution. The company's sustainable spaces are designed to reduce environmental impact and build a greener, more resilient future.

SM Cares' efforts in sustainable development are part of its corporate responsibility. The company has mobilised 8,571 volunteers from January to June 2025, and in a previous cleanup, volunteers collected 70,887 kilograms of trash from shorelines and waterways.

The largest "International Coastal Cleanup" on September 20, 2025, in the Philippines is organised by local branches of the global volunteer network coordinated by the Ocean Conservancy. While the specific lead organiser for the Philippines on that date is not explicitly stated in the available search results, SM Cares is undoubtedly at the forefront of these initiatives.

SM Supermalls' philanthropy extends to environmental protection and disaster resilience. The company champions environmental stewardship through inclusive and future-forward initiatives, fostering collective action to reduce environmental impact and build a greener, more resilient future. The goal is to ensure a better, more sustainable future for generations of Filipino shoppers.

In the Philippines region, SM Supermalls is leading the way in creating sustainable spaces and inspiring everyday environmental responsibility across generations. By participating in the upcoming cleanup, you can join SM Cares in its mission to protect the environment and build a resilient future for all.