Beauty brand Hourglass Cosmetics introduces enchanting shopping adventure at their main store in Nolita district
Hourglass Cosmetics Unveils Exclusive Ambient Lighting Edit: Charms Collection
Hourglass Cosmetics, a leading vegan and cruelty-free beauty brand, has launched an exclusive collection that combines the art of makeup and fine jewelry – the Ambient Lighting Edit: Charms. This collection, available only in-store, honours life's meaningful milestones and serves as a one-of-a-kind keepsake.
The collection, which includes the Ambient Lighting Edit: Charms Volume I and II, retails for $130 each, featuring six popular shades from the Ambient Lighting collection and two magnetic charms. Customers can choose from initials, Zodiac signs, good fortune signs, and natural elements for their charms, adding a personal touch to their palettes.
The Red 0 in the Ambient Lighting Edit: Charms Volume II palette is a groundbreaking innovation, marking the industry's first-ever vegan alternative for carmine. This vegan alternative is also used across the Ambient Lighting Collection, making it the only collection on the market to offer this eco-friendly option.
Hourglass Cosmetics prides itself on its commitment to craftsmanship, evident in the design of each palette as a modern heirloom and an object of beauty. The brand's global flagship store, located at 14 Prince St., Nolita, on the corner of Prince Street and Elizabeth Street, offers a warm, inviting environment for guests to explore its products.
In addition to its cosmetics offerings, Hourglass Cosmetics partners with the Nonhuman Rights Project. Five percent of the net profits from the Unlocked Collection are donated to support their work, contributing to a more compassionate world. The brand has been vegan and cruelty-free since its founding in 2004.
The store design minimizes digital screens to encourage conversation with employees, creating a unique shopping experience. Customers can browse through a variety of products, including complexion, eye, cheek, and lip products, brushes, cosmetic tools, and skincare, all under one roof.
The Ambient Lighting Edit: Charms collection is exclusive to Hourglass Cosmetics' in-store experience, making it a special find for beauty enthusiasts. Other charms are available for purchase separately for $18 each, allowing for endless customization possibilities.
For those who wish to explore more from Hourglass Cosmetics, the brand offers a range of products online and in its flagship store. Whether you're looking for a unique gift or a personal addition to your makeup collection, the Ambient Lighting Edit: Charms collection is a must-have.
