BetArabia enters into a content collaboration with Amarix
The iGaming landscape in the Middle East and North Africa (MENA) region is set for a transformation following the strategic partnership announced between Amarix and BetArabia in early June 2025. This collaboration, which promises to expand Amarix’s reach into the MENA market, is a significant moment for both companies and the iGaming industry as a whole [1][2].
Background
Amarix, a mobile-first provider renowned for innovative slot and crash games, recently released the captivating title *Mega Hamster*, embodying their focus on fast-paced, engaging gameplay with vibrant graphics [3]. On the other hand, BetArabia operates as a prominent aggregator and content distributor in the MENA region, offering local market access and licensing know-how, crucial in the complex regulatory environment of these markets [1][2].
The Partnership's Impact
This partnership strategically combines Amarix’s creative game development with BetArabia’s regional market expertise to expand iGaming offerings in the MENA region. The partnership aims to address the growing demand for online casino games, where regulatory frameworks are evolving, and consumer interest is rapidly increasing [1][2][3].
Key benefits of the partnership include:
1. Market Expansion: Amarix can effectively penetrate the largely untapped MENA market by navigating local regulations through BetArabia’s expertise. 2. Content Localization: With BetArabia’s regional knowledge, Amarix’s games can be adapted or localized to better suit cultural preferences and regulatory demands, enhancing player engagement. 3. Increased Player Engagement: Amarix’s innovative game mechanics, exemplified by titles like Mega Hamster, add fresh and fast-paced content to the MENA market, potentially increasing user retention and acquiring new players. 4. Growth in Regional iGaming Ecosystem: This alliance may stimulate broader investment and development in the MENA iGaming industry by demonstrating successful international-local partnerships.
Tigran Geghamyan, Operation Lead - COO at BetArabia, expressed his excitement about the partnership with Amarix. The partnership will benefit players across the MENA region, offering them a key opportunity to experience innovative and engaging iGaming content [4].
Moreover, the partnership is powered by innovation and diversity, combining engaging content, regional relevance, and a commitment to responsible gaming [5]. This collaboration marks a significant step forward in the companies' shared vision to drive progress in the iGaming space [6].
References: [1] Amarix Press Release, Amarix Partners with BetArabia to Expand into the MENA Region, June 2025. [2] BetArabia Press Release, Amarix and BetArabia Form Strategic Partnership, June 2025. [3] Amarix, Mega Hamster, [online], [accessed June 2025]. [4] BetArabia, About Us, [online], [accessed June 2025]. [5] Amarix, About Us, [online], [accessed June 2025]. [6] Amarix, Our Vision, [online], [accessed June 2025].
In the growing iGaming market of the MENA region, Amarix, known for its innovative slot games like Mega Hamster, will diversify its reach thanks to their strategic collaboration with BetArabia. This partnership aims to introduce exciting casino-gambling experiences, including casino-games such as slots, to the region.
