Betsson Group and ThrillTech ink worldwide collaboration agreement
Betsson Group, one of the leading online gaming operators, has entered into a global partnership with specialist supplier ThrillTech. This collaboration is a major milestone in transforming how jackpots are delivered at scale, aiming to elevate the play experience across multiple regulated markets and product verticals [1][3][4].
ThrillTech's modular and high-performing jackpot engine, ThrillPots, will be integrated into Betsson Group's international brand portfolio, including Betsson, Betsafe, and NordicBet. This opt-in side-bet mechanism allows players to contribute to progressive jackpots without disrupting core gameplay [1].
The integration of ThrillPots is expected to benefit Betsson Group's flagship brands by boosting performance in sportsbook and casino verticals. The technology is fully licensed and designed to innovate the player experience across regulated markets, aligning with Betsson’s strategic goal of sustainable growth and improved player experience through innovation [1][5].
Karl Schranz, Director of Gaming at Betsson Group, is exploring new ways to deliver engaging and rewarding experiences for players. He expressed his excitement about the partnership, stating, "We are constantly innovating to enhance the player experience while driving sustainable growth."
Ben Bradtke, Co-Founder of ThrillTech, shared his pride in working with Betsson Group, whose global reach and commitment to excellence make them an ideal partner. He believes that the partnership will aim to deepen player loyalty and enhance operational excellence across Europe, Latin America, and other core markets.
ThrillPots offers a new way for operators to engage players more deeply, offering thrill and value without friction. The solution does not compromise Betsson Group's core gameplay, ensuring a seamless player experience [1].
The partnership underscores Betsson's strategic focus on elevating the play experience through innovation. By employing ThrillTech’s next-generation jackpot engine, Betsson Group is enhancing the competitiveness of its offerings internationally, leveraging a proven system that uplifts revenue without cannibalizing existing spend [1][5].
ThrillPots brings an exciting, flexible jackpot layer that enhances both acquisition and retention. The global rollout of ThrillPots reflects Betsson Group's commitment to scalable innovation across the Group [1][3][4]. ThrillTech is proud to work with Betsson Group and looks forward to a successful partnership that will undoubtedly bring exciting changes to the gaming landscape.
[1] https://www.thrilltech.com/partnership-announcement-betsson-group/ [2] https://www.betssonab.com/en/ [3] https://www.betsafe.com/en/ [4] https://www.nordicbet.com/en/ [5] https://www.thrilltech.com/thrillpots/
- The partnership between Betsson Group and ThrillTech, characterized by innovation and strategic growth, will integrate ThrillTech's jackpot engine, ThrillPots, into Betsson Group's extensive portfolio of brands (Betsson, Betsafe, NordicBet), aiming to enhance the performance in sportsbook and casino verticals, as well as deepen player loyalty and promote operational excellence across various global markets.
- As part of their commitment to transforming the gaming landscape and providing an engaging player experience, Betsson Group, in collaboration with ThrillTech, will leverage ThrillPots technology, a flexible and scalable jackpot layer that offers a new way to boost revenue and player retention, while ensuring a seamless gaming experience, across multiple regulated markets and product verticals.
