Betting company RubyPlay signs agreement with BetRivers, expands operations in Delaware.
RubyPlay Expands U.S. Presence with Delaware Launch
RubyPlay, a leading online casino content provider, has announced its entry into Delaware's online casino market through a strategic partnership with Rush Street Interactive. This marks RubyPlay's second U.S. state rollout this year, strengthening its footprint in regulated U.S. markets.
With this deal, Delaware players can now enjoy a real money online casino experience featuring RubyPlay's unique titles. Rush Street Interactive CEO, Richard Schwartz, expressed his delight at expanding their partnership with RubyPlay, stating that they are excited to bring RubyPlay's high-quality slots to their BetRivers players in Delaware.
The games, which blend signature mechanics with localized themes for U.S. players, include Immortal Ways Diamonds SE, Diamond Explosion Patriots, and Immortal Ways Buffalo. These titles are expected to drive engagement in Delaware, as RubyPlay's Chief Product Officer, Dr Eyal Loz, is confident that Delaware will respond well to their content.
The expansion demonstrates RubyPlay's commitment to establishing a stronger presence in regulated U.S. markets. To further enhance its production output and diversify its game library, RubyPlay recently introduced Koala Games, a new in-house studio. This strategic move is aimed at producing more innovative, engaging, and player-favorite games.
The deal with Rush Street Interactive follows a similar agreement with Hard Rock Bet in New Jersey, revealed by the company in late July. This strategic collaboration supports BetRivers' strategy to diversify game offerings across its online casinos brands, placing trust in RubyPlay's portfolio for delivering compelling gaming options.
Delaware's online casino market, though one of the smallest yet strategic, offers a significant opportunity for growth. By partnering with BetRivers—Rush Street Interactive’s market-leading offering—RubyPlay gains access to an established player pool and regulatory approval, thereby accelerating adoption and revenue generation in this newly regulated state.
In summary, RubyPlay's growth strategy in the US regulated market consists of expanding their footprint state-by-state by piggybacking on the distribution networks of major regulated operators like Rush Street Interactive and its BetRivers brand, thus entering new states like Delaware efficiently and compliantly.
Delaware players can now engage with casino-and-gambling experiences featuring casino-games from RubyPlay, as part of the strategic partnership with Rush Street Interactive. Rush Street Interactive's CEO, Richard Schwartz, is excited to bring these high-quality slots, such as Immortal Ways Diamonds SE, Diamond Explosion Patriots, and Immortal Ways Buffalo, to their BetRivers players in Delaware.
