bike model Hero Mavrick 440 has been discontinued, potentially implying a forthcoming launch of an updated version in its place.

Hero MotoCorp, India's largest two-wheeler manufacturer, has announced the discontinuation of the Mavrick 440 from the Indian market. Despite being competitively priced and offering punchy torque, the Mavrick 440 failed to attract Indian bike buyers, as confirmed by SIAM data.

One of the primary reasons for the poor sales of the Mavrick 440 was its styling, particularly its proportions. Buyers in the segment give a lot of precedence to the form of a motorcycle, which is one of the key reasons why the Royal Enfield Classic 350 has dominated. The marketing campaign for the Mavrick 440 did not resonate with customers, further contributing to its lacklustre sales.

However, the halt in production of the Mavrick 440 might signal the introduction of an updated bike with a fresh marketing campaign. The updated Mavrick 440, if launched, may attempt to make an impact in the market a second time around. The 2025 Hero Mavrick 440, showcased at the 2024 EICMA motorcycle show, features a chunky gold-finished USD fork to improve visual appeal. It also sports a TFT instrument console to make it more premium.

Patent images of the scrambler version of the Mavrick 440 were revealed in 2024, suggesting that Hero hasn't given up on the 440 cc platform yet. The styling of the scrambler version of the Mavrick 440 is not detailed in the provided paragraph.

The name of the leader of Hero MotoCorp who may be involved with the development of the updated Maverick 440 is Harshavardhan Chitale, appointed as CEO effective January 5, 2026.

Whether the updated Mavrick 440 will be successful in attracting Indian bike buyers is yet to be determined. The price of the updated Mavrick 440, if launched, is not mentioned in the provided paragraph. Dealers have confirmed that they haven't received fresh units of the Mavrick 440 for a few months and stopped taking bookings for the bike.

The Mavrick 440 was the flagship product of Hero MotoCorp. The engine of the Mavrick 440 was shared with Hero MotoCorp's collaboration with Harley-Davidson. Many customers were reluctant to invest over ₹2 lakh on a Hero MotoCorp product, which might have also contributed to the poor sales of the Mavrick 440.

As of now, the 2025 Hero Mavrick 440 is not yet confirmed by company officials. Stay tuned for more updates!

bike model Hero Mavrick 440 has been discontinued, potentially implying a forthcoming launch of an updated version in its place.