Black visionary Monty Browne's contributions to AT&T's holiday charitable endeavors highlighted
In a recent interview, creative director Monty Browne opened up about his favourite work and the inspiration behind it. The discussion, which was part of a series highlighting Black advertising professionals, was conducted in partnership with agency owner Derek Walker during Black History Month.
Monty Browne, who has worked on a campaign for AT&T titled "Selfless Selfie", was asked about his pride in this charitable initiative. However, his response did not directly relate to the "Selfless Selfie" campaign. Instead, he spoke about the cohesiveness of his favourite work, explaining that he finds joy in ideas that connect in a seamless manner.
The "Selfless Selfie" campaign, a holiday-themed marketing initiative by AT&T, aimed to raise funds for Feeding America. For every post, AT&T made a donation to the organisation as part of the campaign. Monty Browne, however, did not mention the donations made to Feeding America as a source of pride.
The "Selfless Selfie" campaign encouraged people to post a photo of themselves in AT&T's holiday-themed masks. Monty Browne did not discuss the holiday-themed masks or the campaign's impact on Feeding America during the interview.
The "Selfless Selfie" campaign was not explicitly mentioned by Monty Browne as a reason for his pride. Instead, he spoke about the satisfaction he gets from seeing multiple elements coming together to form a complete idea.
Monty Browne's "Selfless Selfie" campaign for AT&T was particularly meaningful for him, but he did not specify which work he was referring to in his response to Derek Walker.
Despite the lack of direct reference to the "Selfless Selfie" campaign, the interview provided insights into Monty Browne's creative process and his approach to his work. As a creative director, Monty Browne's focus on cohesive ideas and seamless connections is evident in his projects, making him a respected figure in the advertising industry.
