Boosting Business Knowledge for Female Entrepreneurs

In South Africa, a new generation of trailblazing women is making their mark in the business world, challenging conventions, and setting new standards for success. Here are some insights from seven outstanding women who are leading the charge.

Faziela Saheb, Sales Manager at Air France-KLM Southern Africa, emphasizes the importance of adaptability in the business landscape, especially within the travel sector. She states that being flexible and open to change is essential for navigating challenges and capitalizing on new opportunities.

Taryn Duveen, Head of Operations at Blok, asserts that women's unique perspectives and qualities can unlock innovative ways of working in businesses. She encourages uniting women, supporting one another, and excelling in careers to shape how organizations operate.

Mandy Davis, co-managing director at Penguin, stresses the importance of not allowing imposter syndrome to hinder progress toward business goals. She believes that growth stems from learning from every experience, whether positive or negative, and making the necessary adjustments to enhance performance.

Carol Ofori, a prominent figure in the South African media, advocates for leveraging unique feminine attributes like empathy, emotional intelligence, and humility in leadership roles to foster a more impactful presence in the business arena. She encourages women to embrace their femininity as a source of strength, challenging the notion that it is a disadvantage.

Deshnie Govender, a business leader and influencer, states that women should aim not just to have a seat at the table but to arrange it as they desire. She emphasizes the importance of leveraging social media as a platform for sharing professional journeys and encouraging other women to do the same, creating a ripple effect of support and progress.

Manuela Dias de Deus, Founder and Managing Director of One-eyed Jack, shares the value of cultivating business relationships through generosity. She offers the suggestion of giving something for free to foster connections and build trust.

Deirdre King, Managing Director of Jacaranda FM, highlights an increasing number of women claiming executive positions in the business world. She believes that innovation, encompassing originality, adaptability, and creative problem-solving, is a key attribute for women in business.

While this article focuses on the achievements of these seven women, it's important to note that their success is part of a larger movement. Women like Grace Hopper and Mary Wilkes, who made significant contributions to NASA's space program in the 1960s, demonstrated the impact of women in a predominantly male field.

As we look to the future, it's clear that these women are not just breaking the glass ceiling but shattering it, paving the way for a new generation of leaders and innovators. Their stories serve as a testament to the power of determination, resilience, and the unique perspectives that women bring to the table.