Boosting Spectator Engagement in Show Jumping: The Importance and Strategies

In a recent podcast, Dr. Tim Worden and grand prix rider Sean Jobin delved into strategies to attract more funding and viewers to top showjumping competitions. The duo aimed to address the disconnect between the upper echelons of FEI show jumping and its lower popularity.

The podcast focuses on making top showjumping competitions more accessible and exciting for a wider audience. One of the key ideas is making horse purchase prices publicly available, with the belief that this could increase interest in watching show jumping.

However, the challenge lies in the fact that prize money doesn't always increase in proportion to the expense of the sport. This is a significant hurdle that needs to be addressed to ensure the long-term health and future of show jumping.

To tackle this issue, the participants propose updates to the FEI class structure and ranking system. These updates could benefit horses, riders, and spectators alike, making the sport more engaging and easier to understand for new fans.

Another aspect discussed is the importance of marketing and promoting the sport effectively. Better analytics could help in this regard, providing insights into audience preferences and engagement levels. Improving the spectator experience and education is also crucial in attracting more viewers.

The podcast also touches upon the need for show jumping to become more interesting for its fans. This could be achieved by making the sport more accessible, exciting, and easier to understand.

Unfortunately, the search results do not provide specific information about the sponsors of the podcast. Regardless, the discussion between Dr. Worden and Sean Jobin serves as a valuable contribution to the ongoing conversation about the future of FEI show jumping.

In conclusion, the podcast offers a comprehensive overview of the challenges facing show jumping and the strategies proposed to overcome them. The focus on making the sport more accessible, exciting, and engaging could pave the way for a brighter future for show jumping.