Business enthusiasts roll out corporate-wide customer loyalty scheme offering perks such as athlete encounters and VIP events

Fanatics, a global digital sports platform, has officially launched its new enterprise-wide loyalty program called Fanatics ONE. This innovative program offers a unique selection of rewards and experiences for sports fans across the United States, with plans for a global expansion starting Tuesday.

Fanatics ONE serves as a one-stop-shop for fans to engage and earn FanCash, a key component of the Fanatics ONE experience. FanCash can be earned in numerous ways across all Fanatics platforms, with more engagement leading to increased FanCash accumulation.

The program includes five different tiers: ONEmember, ONEmember pro, ONEgold, ONEplatinum, and ONEblack. As a fan's membership increases, rewards and benefits become more valuable. ONEmember, the entry-level tier, offers 5% FanCash back on all purchases on the Fanatics App and up to 10% FanCash earned on all bets within Fanatics Sportsbook. ONEmember also provides free shipping and returns, access to coveted product drops, and opportunities for free-to-play games, contests, and sweepstakes.

Higher tiers offer even more enticing rewards. ONEmember pro, for instance, provides early access to product drops, personalised athlete and celebrity memorabilia, and VIP events. The top tier, ONEblack, offers custom fan experiences with Fanatics athletes, unforgettable events like a trip to an NFL Game in London, and invites to Signature Events such as Fanatics Fest and the company's invite-only Super Bowl party.

One lucky fan, Matt Dennish, a former D1 track runner and current teacher in Pennsylvania, is close to winning a Ferrari at Fanatics Fest. Another notable figure, Taylor Swift, will receive an invitation to the exclusive Super Bowl party at the Fanatics Fest.

Fanatics ONE reflects the strength of Fanatics' platform, which includes more than 900 global partners, access to thousands of athletes and celebrity fans, and a wide range of offerings such as fan apparel, online sports betting and casino rewards, and unforgettable events.

With Fanatics ONE, sports fans now have a chance to earn chances for sports experiences like a trip to an NFL Game in London, receive invites to Signature Events, and enjoy rewards like private after-hours shopping experiences, exclusive collectibles, and concierge services. The program is available for all fans located in the United States starting Tuesday, with plans for a global expansion in the future.