Camper introduces its retail idea in Rome

Camper's 'Together' Project Expands Globally

Camper, the Spanish footwear brand with its headquarters in Inca, Mallorca, is set to bring its innovative 'Together' project to four new cities in the coming months.

The 'Together' concept, first introduced in 2011, combines art, architecture, and footwear, and is not limited to the redesign of a single store. The project aims to evoke the atmosphere of the Mediterranean region, and this is reflected in the decor of the stores, which feature architectural and decorative motifs typical of the Mediterranean.

The latest store to undergo a transformation as part of the 'Together' project is located on Via Baullari in Rome. Nipa Doshi and Jonathan Levien, young creators in the design industry, were responsible for the redesign of this store. The redesigned store is centered around the theme of the Mediterranean Sea.

A notable addition to the redesigned store is an internal courtyard, which now houses a beautiful water fountain.

Camper, which currently operates 300 stores worldwide and has over 3,000 multi-brand retailers, closed 2010 with a turnover close to €200 million. The expansion of the 'Together' project suggests a continued focus on global growth for the brand.

In addition to Rome, Camper plans to bring the 'Together' concept to Amsterdam, Berlin, Bologna, and Washington in the coming months. This is not the first 'Together' store redesign project by Camper, as the concept was previously implemented in fifteen international stores in 2011.

The CEO of Camper is not explicitly stated in the provided search results. However, it is known that the brand's products are distributed to over 3,000 multi-brand points of sale worldwide.

The 'Together' project involves collaborating with different design duos for store redesigns, and the partnership with Nipa Doshi and Jonathan Levien is another testament to Camper's commitment to working with talented designers.

In conclusion, Camper's 'Together' project continues to push boundaries in the footwear industry, combining art, architecture, and design to create unique and immersive retail experiences. The brand's expansion of the project suggests a continued focus on global growth and innovation.