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Chronological Account of Marketing Through the Lens of Blood

Marketing strategies involving blood have been in use for decades, long before Lil Nas X and Tony Hawk grabbed attention with their blood-themed promotions.

Historical Overview of Marketing through Blood Imagery and Symbolism
Historical Overview of Marketing through Blood Imagery and Symbolism

Chronological Account of Marketing Through the Lens of Blood

In recent years, blood-based marketing has seen a resurgence, with celebrities like Lil Nas X and Tony Hawk contributing to its prominence. This controversial approach to advertising has been associated with these famous figures, who have used blood in provocative ways, such as pouring six ounces of their own blood into a paint can.

The political nature of blood makes it a powerful marketing tool, evoking strong reactions from people. This inherent controversy is heightened by the involvement of celebrities, bringing the practice back into the public spotlight this year.

However, the use of blood in art or products can be viscerally unsettling for some, and the act of pouring blood into a paint can is not a common practice in the art world. The ownership of such art or products may raise ethical questions for some, as the blood used can be owned by others.

It's important to note that pouring blood into a paint can does not cause harm to the paint or the container, and it does not necessarily result in the creation of high-quality or valuable art. The act itself does not have a significant impact, but its political connotations and the reactions it provokes make it a potent tool in marketing.

Despite its controversial nature, blood-based marketing has been used by other celebrities in 2021, although our search results did not identify any specific names. This trend continues to push the boundaries of what is considered acceptable in advertising, provoking and challenging societal norms.

In conclusion, the resurgence of blood-based marketing is a reflection of the desire to provoke and challenge, as well as the power of controversy in capturing public attention. Whether this trend will continue to grow remains to be seen, but one thing is certain: blood will continue to evoke strong reactions and serve as a powerful marketing tool.

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