City authorities in Hanau are responsible for maintenance and operations within the city center.
In the heart of Hanau, the former Kaufhof building on the market square is set to welcome a new addition to its vibrant community. The Greenhouse, a nurturing ground for the pop-up concepts of tomorrow, is set to open its doors.
Daniel Freimuth, Managing Director of Hanau Marketing GmbH (HMG), has expressed his excitement as the concept of 'Area1' aligns with their long-term developed pop-up strategy. HMG, responsible for the city development program "Hanau onLADEN," is at the helm of this transformative project.
Area1, initially started with short-term rental agreements in vacant properties for classic pop-ups, has now found a permanent home in the RosenstraΓe. The entrepreneurs behind Area1, Sinan Duran and Cem Kapci, are well-known for their involvement in local retail and community-oriented business ventures.
The Greenhouse, previously housed in the "Service Center Hanau onLADEN," has moved into the city's largest transformation project, the former Stadthof Hanau. This move is a testament to the success of "Hanau onLADEN," which has maintained solid foot traffic and low vacancy rates, thanks in part to the support from the federal and state governments.
Area1 offers a unique shopping experience, combining online and offline shopping. Customers can browse through the range of branded clothing for women and men, all available at unbeatable prices. The store also offers a shopping spree digitally via live streams on Instagram.
The Greenhouse provides a platform for previously unknown brands in Hanau to present their products with trained staff handling sales. This initiative is part of Hanau's commitment to support young brands, small manufacturers, and innovative companies.
Thomas Nawrath, Press Contact, can be reached at 0171 6418342 for further information. The Notification Date for this exciting development is 29.08.2025.
The success of Area1 and the Greenhouse is a testament to the success of the "Hanau onLADEN" program, which is now a national model in city development. Schmitz, the first nationwide headhunter for new retail concepts appointed by HMG, is credited for the permanent settlement of pop-up concepts, according to Stamm.
As Hanau continues to evolve and transform, the Greenhouse and Area1 are set to play a significant role in shaping the city's retail landscape.
