Collaboration between Finisterre and Amy Powney results in an expansion of their women's clothing line.
In a strategic move forward for Finisterre, the B-Corp company known for its commitment to environmental responsibility, has collaborated with designer and environmental activist Amy Powney to launch a new capsule collection. The Finisterre x Amy Powney collection, designed for the modern woman navigating life between the city and the sea, will be available exclusively via finisterre.com and in select stores from September 4.
The collection aims to empower women and offer adaptable, versatile pieces that allow them to move seamlessly between urban life and coastal landscapes. The designs reflect a thoughtful balance between functionality and form, blending technical performance with understated style.
The collection includes a variety of pieces, from outerwear, knitwear, jersey, and woven staples. Knitwear pieces in the collection include a Fisherman rib rollneck, Aran jumper, and foundational wardrobe staples like a high neck T-shirt and pleated trousers. The outerwear includes a storm-ready waterproof parka, a boxy quilted liner jacket, and a beach robe with warm fleece touches.
The materials used in the collection stay true to both Powney's and Finisterre's sustainability ethos. Each piece is made from natural and lower-impact materials such as Tencel, NetPlus, certified organic cotton, recycled fills, and 100 percent Merino wool.
To celebrate the collaboration, Finisterre has launched an 'all rivers lead to the sea' campaign, shot by Lucy Laucht. The collection is inspired by the rugged natural landscape of Cornwall, featuring earthy, grounded tones like mossy greens, deep sea blues, and muted neutrals.
In a separate development, Amy Powney has stepped down from British sustainable luxury label Mother of Pearl to launch her own purpose-driven brand, Akyn. However, her collaboration with Finisterre marks a significant step in her ongoing commitment to sustainable fashion.
Finisterre is also donating 5,000 pounds to support Thames21, an environmental charity that works with communities to restore and ensure the protection of the river. The collection's prices range from £25 for a pair of cable knit socks to £295 for the waterproof parka, making it an accessible choice for many.
The Finisterre x Amy Powney capsule collection is a testament to the power of collaboration and the shared vision of creating sustainable, versatile, and stylish clothing for women. It's a collection that empowers women and encourages them to embrace their love for the outdoors, while doing so in a way that respects the environment.
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