Collaborations between Huntrix Noodles and Soda Pop Cakes are taking over the scene in 'KPop Demon Hunters,' a popular trend in the industry.
In a remarkable turn of events, the animated film "KPop Demon Hunters" has not only captured the hearts of viewers but also the attention of the food industry. The fictional girl group Huntrix, with their catchy tunes, has become a real-life anthem, inspiring a wave of collaborations and product launches.
Leading the charge is Netflix, in partnership with Sony Pictures Animation. They were the first to cash in on the trend, releasing limited-edition Shin Ramyun instant cup noodles featuring the show's main characters on August 29, 2021. The noodles, a resemblance of those shown at the start of the film when the Huntrix members eat them while slaying demons, sold out in a mere 1 minute and 40 seconds, highlighting the show's immense popularity. Over the past week, Nongshim stock jumped 9.41 percent, reflecting the success of this partnership.
The partnership is making waves in the stock market, but it's not just the numbers that are impressive. Local companies are rushing to join the trend set by "KPop Demon Hunters". One such company is Nongshim, which expanded the collaboration to include Wasabi Shrimp Crackers and Shin Ramyun packs.
Meanwhile, Paris Baguette, a popular bakery chain, is also jumping on the bandwagon. On Sept 12, they will release five new products inspired by "KPop Demon Hunters". This includes a persimmon-flavored pound cake drawn from the folktale about the tiger and persimmon, a Soda Pop Cake modeled after the Saja Boys' debut performance, and a Golden Butter Bun inspired by Huntrix. On Sept 24, they will release another lineup of desserts. Additionally, Paris Baguette is offering a unique touch with cheese bread that comes with a message card from Derpy tiger.
Everland, a popular theme park in South Korea, is also getting into the act. They are transforming their outdoor zones into scenes from "KPop Demon Hunters". Visitors can expect hands-on experiences like Korean-style snacks, character makeup, and limited-edition merchandise. The park will also feature game and photo zones with Huntrix and the Saja Boys.
Interestingly, this isn't the first time a food company has outperformed others due to a popular cultural phenomenon. For instance, this outperforms Samyang Foods, which has been riding high on the global success of its Buldak noodles, by 6.08 percent. Ottogi also saw a smaller increase of 1.95 percent. It seems that the "KPop Demon Hunters" fever is causing a significant shakeup in the food industry.
It's clear that the impact of "KPop Demon Hunters" extends beyond the screen, reaching into the hearts and stomachs of consumers. As the trend continues to grow, it will be interesting to see how other companies and industries will be inspired to join the movement.
