Company announces new leadership: Spanx appoints a new CEO

Spanx, the pioneering shapewear brand known for revolutionising women's undergarments, has announced a series of significant leadership appointments and investments.

In a move that signifies a new era for the company, Kim Jones has been promoted to the role of Chief Executive Officer (CEO), effective immediately. Jones, who has been with Spanx for 15 years and most recently served as its president and chief financial officer, will now oversee all financial functions at the company. Martin Elliott, with extensive experience in financial planning and analysis, has been appointed as the new Chief Financial Officer (CFO).

Misha Nonoo, a renowned fashion designer, has been named as the chief brand officer. Her role will be to shape Spanx's creative vision and strategy. Nonoo previously served as CEO and creative director of her ready-to-wear namesake brand.

The appointments come after Spanx's sale to Blackstone, a significant investment in the company. The deal, valued at $1.2 billion, has enabled digital transformation, expansion of the global footprint, and the creation of innovative products across more categories. Spanx, besides its work in shapewear, has expanded into activewear, apparel, denim, swimwear, leggings, and intimates, among other categories.

Coco Lu, who joins Spanx from The Coca-Cola Company, has been appointed as the chief people officer. She will oversee all talent and human resources functions at Spanx. Caroline Whitton, who has been with Spanx for several years, has been promoted to president, continuing as the chief growth officer. She will oversee international revenue and growth efforts.

Sara Blakely, the founder and Executive Chairwoman of Spanx, played a pivotal role in the sale of a majority stake of the company to investment firm Blackstone. Blakely, who previously held the position of Chief Marketing Officer at Spanx before Misha Nonoo took over, credits Jones for Spanx's growth.

Spanx was founded by Blakely in 2000 with an initial investment of $5,000. Since then, it has grown to become a global brand, known for its innovative and empowering products. The latest leadership changes and investments are expected to further propel Spanx towards its goals.