Company VIP Play aims for rapid expansion, brings on board Dr. Robert Rippee as a key hire.

VIP Play Strengthens Senior Team with Strategic Appointments

In a move to bolster its leadership team, VIP Play, Inc. has made two significant appointments. Les Ottolenghi, CEO of VIP Play, announced the appointment of Dr. Robert Rippee as Interim Chief Marketing Officer (CMO) and Scott McBride as Chief Design Officer and Senior Vice President of Design Innovation.

Dr. Rippee, a marketing executive with extensive experience in brand management and digital marketing, is joining VIP Play after a decade of leadership at UNLV's Black Fire Innovation. His ability to bridge academic research, innovation ecosystems, and gaming industry leadership makes him a powerful addition to the company.

Ottolenghi expressed excitement about the latest senior-level appointment, stating that Rippee's appointment signals that VIP Play is leading at the intersection of technology, gaming, and fan engagement. He further expects this partnership with Black Fire to translate into meaningful shareholder value and accelerated growth for VIP Play.

In addition, Scott McBride, a former Caesars Entertainment exec, has been hired to strengthen VIP Play's C-suite. McBride will assume the dual role of Chief Design Officer and Senior Vice President of Design Innovation.

The company also appointed John Dermody to the key role of Chief Transformation and Revenue Officer in mid-July.

VIP Play believes that these appointments will fuel innovation by leveraging university student talent, collaborating with UNLV, as well as other universities, and tapping into and developing interactive gaming products and ideas. This will significantly decrease the time required for marketing and accelerate product development, delivering experiences that increase engagement, loyalty, and long-term revenue growth.

Dr. Rippee highlighted this as a forward-looking strategy that investors should be excited about. He recognised the opportunity to fuel the growth of innovative and customer-centric platforms in the global betting and gaming vertical. He is expected to play a major role in advancing VIP Play's growth strategy and ensuring the success of its collaboration with UNLV's Black Fire Innovation hub.

Ottolenghi also expressed his belief that Rippee will play a crucial role in VIP Play's mission to lead at the intersection of technology, gaming, and fan engagement. He believes that the deep knowledge and experience of Dr. Rippee, combined with the existing collaboration between UNLV and VIP Play, is expected to deliver new opportunities and breakthrough innovation.

With these strategic appointments, VIP Play is poised for accelerated growth and innovation in the gaming industry.

Company VIP Play aims for rapid expansion, brings on board Dr. Robert Rippee as a key hire.