Competition for groundbreaking achievements in sports
In the world of sportswear, WL Gore is making waves with its commitment to data analytics and innovation. Maria Lanzerath, the global head of statistics at Gore and the Consumer Products Division Lead, underscores the importance of data analytics in the organization. This strategic approach allows Gore to ask the right questions, gather the right data, and make informed decisions.
Gore's research and development is geared towards transforming sporting performance for both elites and the masses. One of their latest innovations, Gore-Tex Infinium, offers superior protection in drier conditions, making it a game-changer for technical sportswear.
Meanwhile, the popularity of solo sports like cycling, running, and hiking has surged due to social distancing guidelines, and Gore is seizing this opportunity to deliver innovation for all, not just elite athletes.
The combination of ZoomX foam and a carbon fibre plate in Nike's Vaporfly shoes has created a spring effect that reduces energy loss with each step. This groundbreaking technology has been credited with helping runners run faster for longer, and improving marathon times by minutes in elite athletes.
However, the racing world has not been left untouched. World Athletics has put a temporary suspension on any subsequent new shoe technology featuring at the Olympics, intending to conduct further research into the effect on athletic performance of the foam used and the construction of running shoes.
Competitor brands are racing to catch up with Nike's Vaporfly technology, but Gore's continuous reliance on science is instrumental in their product design and manufacturing processes. They use design of experiments (DOE) to solve complex manufacturing challenges, and this method allows Gore to identify an operating window for specific production processes through controlled trials.
Comfort and reliability are key requirements for most consumers of technical sports gear, and Gore's focus on data analytics ensures that these needs are met. The statistics team at Gore supports data-driven decision making across various operations, ensuring that Gore's products consistently deliver on their promises.
Gore-Tex, a waterproof, breathable fabric membrane developed by WL Gore, is renowned for its 'guaranteed to keep you dry' claim. This iconic product, along with their commitment to innovation and data analytics, positions Gore as a leader in the sportswear industry.
In a world where speed and performance matter, Gore is setting the pace with its innovative approach to sportswear design and manufacturing. With a focus on data analytics and a commitment to delivering innovation for all, Gore is transforming the sporting landscape, one step at a time.
