Conservative proponent critiques Cracker Barrel's logo revamp, leaving the business in a state of disarray

In a recent video, Robby Starbuck, an anti-woke activist, has criticized Cracker Barrel for a perceived shift towards the far Left. The controversy revolves around Cracker Barrel's decision to display rainbow-coloured rocking chairs with LGBTQ+ insignia in their stores and corporate office.

Starbuck argues that this change is the culmination of a years-long campaign by the company to cater to the far Left and abandon the values of its middle-America customer base. He points to Cracker Barrel's involvement with the Human Rights Campaign (HRC) and their participation in the Out and Equal Workplace Summit as evidence of this shift.

Two Cracker Barrel employees, Steve Smotherman and Rachel CampBell, are named in Starbuck's video. Smotherman, who was the head of management training and development at Cracker Barrel for 15 years, now serves on HRC's Business Advisory Council in Washington, D.C. after leaving Cracker Barrel.

Starbuck also accuses Gilbert Dávila, a member of Cracker Barrel's board of directors, of being responsible for the "woke advertising push" seen over the last few years. Dávila joined Cracker Barrel in 2020 and has previously worked at Disney, Coca-Cola, Procter & Gamble, and co-CEO of DMI Consulting.

Cracker Barrel has received criticism from Starbuck for their support for LGBTQ+ organizations and events, such as Nashville Pride, River City Pride, and the Human Rights Campaign (HRC). The company even created rainbow rocking chairs for the Out and Equal conference and received an award for having 2018's top LGBTQ+ Employee Resource Group (ERG).

One of the rainbow rocking chairs was placed in Cracker Barrel's Tennessee corporate office. This move was criticized by Starbuck, who believes that this shift away from traditional values is part of a larger "woke" shift that is alienating Cracker Barrel's loyal customer base.

Starbuck emphasizes that the Cracker Barrel story is not about a logo, but about a country, heritage, and culture. He predicts that the Cracker Barrel debacle is a win-win for conservatives, as the company will either have to double down and lose customers or revert back to its 1977 logo to retain its customer base.

Cracker Barrel did not respond to our website Digital's request for comment in time for publication. However, the controversy around their logo change continues to spark debates and discussions among customers and critics alike.