Consistent User Experience: Developing and Evaluating Methods and Tools
In today's instalment of our series on creating consistent results from UX projects, we delve into the next steps following the ranking of ideas, the agreement on design principles, the creation of storyboards, and the collection of data.
As we've seen, each step of the storyboard should be put to the test, and each solution should be evaluated for its potential to increase sales, reduce customer care calls, or improve conversion rates. But what happens when we've made our decisions and moved on to the next phase?
The next step is typically prototyping or design implementation, where we start creating tangible representations of our solutions for further testing and refinement. However, the exact next step from ReviewYou, the UX design process we've been following, is not clearly documented in the available search results.
In UX design, a strong shared team understanding of why certain decisions are being made can help in getting the right results from reviewing and creating ideal solutions. This understanding is crucial in the prototyping phase, as it ensures that the solutions meet the business needs, as user experience becomes irrelevant if they don't.
The review process in UX design requires a focus on data captured from users to ensure the process meets user objectives. Achieving business goals depends on user engagement, which is the focus of UX. Therefore, it's essential to use data to support conclusions and eliminate "gut instinct" in design.
It's important to note that in UX design, there should be no "sacred cows" when making decisions; ideas that don't support business and user objectives may need to be revised or replaced. A certain ruthlessness is required in this process to make the best decisions.
However, the process of review in UX design should not focus on aesthetic problems like color schemes, as they are subjective and not directly linked to meeting business objectives. These aesthetic problems should be addressed in another forum.
The header image for this article is copyrighted by UX Pin, and the series can be found under the UX Daily tab on the website. Join us next time as we continue our journey towards consistent UX project results.
