Convenience store chain, 7-Eleven, offers exclusive sleepwear to boost sales of their round-the-clock breakfast menu.
In the new normal of spending most of our time at home, 7-Eleven Sweden is making a unique move to cater to customers' comfort and convenience. The convenience store chain has announced a new offering – branded pajamas.
Designed by Stockholm-based Åkestam Holst, these pajamas are more than just a fashion statement. They are a symbol of the convenience that 7-Eleven offers, even in the comfort of your home.
Anna Maria Carnemark, the marketing director of 7-Eleven Sweden, revealed that the branded pajamas are being promoted to mark all-day breakfast. With the pandemic-era rules still in effect, many are embracing the flexibility of consuming breakfast at any time during the day.
The 7-Eleven pajamas, priced at 299 Swedish krona (approximately $35), are made of 100% cotton, ensuring comfort and durability for those long days spent at home. They are reportedly cozy enough for quarantine wear.
Åkestam Holst, part of the North Alliance family of agencies, has designed these pajamas with a 24-hour window in mind. As pajamas have become loungewear for many, these new offerings from 7-Eleven are set to redefine the boundaries of comfort and style.
However, there is no information available about the people involved in the development of the 7-Eleven pajamas in Sweden.
These limited-time pajamas are available now at 7-Eleven stores in Sweden. With their comfortable design and convenient promotion, they are set to become a popular choice for those seeking comfort and convenience at home.
