Corporation Super Group preparing to extend operations in Alberta province
Super Group Ltd. Expands into Alberta's Online Casino Market
Super Group Ltd., a leading online gaming provider, is set to make a significant move into Alberta's online casino market following the passage of Bill 48, the iGaming Alberta Act, in March 2025. This regulatory shift has paved the way for operators like Super Group, known for brands such as Spin Palace Casino and Jackpot City Casino, to enter Alberta once regulatory approvals are granted.
Timing and Regulation
Alberta is anticipated to begin accepting licenses and allowing online casino operators to launch within the same year, potentially as soon as mid-to-late 2025. This follows parallels with Ontario's timeline, where a similar regulatory framework was established. Bill 48 creates a regulated market managed by Alberta’s gaming authorities, enabling private operators like Super Group to legally offer online casino services in Alberta.
Product Offering and Innovation
Super Group is likely to leverage advanced technology trends in Alberta’s iGaming market, including mobile-first design, live dealer games with immersive features, AI-driven personalization, and possibly cryptocurrency payment options. These innovations reflect broader industry trends and consumer demand in regulated markets.
Market Potential
Alberta’s online casino market is projected to grow significantly, with conservative estimates suggesting it could reach $800 million to $1.2 billion in annual gross gaming revenue once mature. This presents a substantial opportunity for Super Group to capture market share alongside other established operators expanding from Ontario and other provinces.
Withdrawal from U.S. Market
Notably, Super Group announced in mid-2025 that it would cease offering their online casino brands in the U.S., indicating a strategic refocus on regulated Canadian markets like Alberta where legalization and regulatory frameworks are favorable. The decision to exit the US market was primarily driven by tightening regulatory environments and persistently low profit margins in key U.S. states.
Regional Strategy
Super Group's regional strategy focuses on Ontario and Alberta, two markets with strong player demand and transparent licensing, which is key to Super Group's growth plans. Both provinces offer a consolidated regulator promising transparent licensing and clear timelines.
Performance and Growth
Super Group's share value is up 77.77% year-to-date, reflecting the company's strategic growth plans. However, the share price dipped 3.42% when the company confirmed its U.S. exit on July 8, 2025.
Product Development
Super Group has set up a dedicated product team to build Alberta-specific products, ensuring a tailored experience for players in the province. The company's Ontario online casino products trail only FanDuel and Bet365 in the region, offering a range of locally themed slots to live gaming interfaces for casino enthusiasts.
Alberta's Market Profile
Alberta's iGaming market features a tech-savvy population, high broadband penetration, a young median age, and a consolidated regulator promising transparent licensing and clear timelines. These factors make Alberta an attractive market for Super Group and other online casino operators.
The key timeline begins with Bill 48’s passage in March 2025, enabling a regulated online gambling framework in Alberta. Super Group is positioned to launch its online casino offerings during 2025 as licensing progresses, leveraging innovative gaming technologies and targeting a rapidly growing market projected to generate significant revenue. Alberta's iGaming market launch is anticipated in early 2026.
- Super Group's expansion into Alberta's online casino market will involve offering their services through brands such as Spin Palace Casino and Jackpot City Casino, leveraging trends like mobile-first design, live dealer games, AI-driven personalization, and potentially cryptocurrency payment options.
- As Super Group exits the U.S. market due to regulatory challenges and low profit margins, their focus shifts towards regulated Canadian markets like Alberta, where they anticipate capturing market share due to the rapid growth and favorable regulatory environment.
