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Crafting an effective landing page: keys to success

Essential Aspects of an Effective Landing Page: Which Elements Matter Most?

The key elements of an effective landing page.
The key elements of an effective landing page.

Crafting an effective landing page: keys to success

In the ever-evolving world of digital marketing, effective communication is key. That's why we're here to help you avoid miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency with our latest article, "Start crafting better briefs".

As we move into 2025, let's take a look back at 2023, when KOTA, a Creative Digital Agency based in Clerkenwell London, worked on the web design & development for Tangerine's new website. Tangerine, a global pioneer in design, was one of the brands involved in Florence's transformation. The new website was launched that year, marking a significant step in Florence's digital evolution.

Florence's transformation, which encompassed branding and web design & development, serves as a prime example of what can be achieved when a brief is well-crafted. A free brief template, designed to help you create effective briefs, is available for download.

If you're interested in potential collaboration with KOTA, feel free to reach out at hello@our website.co.uk.

For more insights, don't forget to check out our blog for related articles such as "10 golden rules for writing content for your website" and "5 cool brands in characteristically boring industries".

Spread the word! Share this article on LinkedIn, Facebook, and X to help others improve their brief-writing skills and embark on their own transformative journeys.

You can find the full article on our blog. Let's start crafting better briefs together in 2025!

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