Crown Resorts Unveils cutting-edge Elite Player Rewards System
Bringing a Fresh Leash: Crown Resorts' Remarkable Gaming Revolution
Taking a daring step towards a brighter future, Australia's renowned casino operator Crown Resorts greets the gaming world with its revolutionary Premium Player Program. Now, the spotlight shines on Crown Melbourne and Crown Sydney, with Crown Perth taking a backseat.
This momentous move, in the face of the Finkelstein Royal Commission and the Bergin Inquiry, is part of Crown Resorts' relentless pursuit to reinvent its image and secure its position as a global contender.
Navigating the New Playing Field: Premier Partnerships and Elaborate Compliance
Forget the old ways; Crown Resorts is steering clear of junkets or agents. Embracing a hands-on approach, the casino giant will manage the Premium Player Program directly, as recently highlighted by Inside Asian Gaming.
Experience tells us that such programs cater to high-rollers, offering tailored advantages to preferred clients. In line with this approach, the Premium Player Program's selection criteria likely consider factors such as country of origin, frequency of visits, and overall investment in gaming. To ensure the program aligns with post-inquiry regulations, Victoria and New South Wales regulators have collaborated closely with Crown Resorts.
The latest move signifies Crown Resorts' decision to drop their international VIP rolling chip programs under the scrutiny of the Finkelstein Royal Commission and the Bergin Inquiry. These investigations unveiled connections between the operator's former junket partners and Asian criminal organizations and saw the arrest of Crown Resorts staff in 2016 for unlawful gambling promotion in mainland China.
A New Era: Redemption and Renewal under CiaraΜn Carruthers
Since its transformation, Crown Resorts has become unrecognizable. A revamped Board of Directors, fresh senior management, and new ownership led by The Blackstone Group have reshaped the company's ethics and commitment to responsible gaming.
Taking the helm as CEO a year ago, CiaraΜn Carruthers orchestrated this metamorphosis. From day one, Carruthers underscored the firm's intention to associate only with "approved" or "qualified" individuals, steering away from junkets. With a clear vision to welcome back international players while maintaining stringent Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations, Carruthers signaled a resolution steeped in integrity and progress.
Now, the vision Carruthers outlaid seems a reality. With the launch of the Premium Player Program, Crown Resorts appears ready to embrace a new chapter, promising accountability, and a world-class gaming experience. As this journey unfolds, industry watchers will be eager to see how the program carves Crown Resorts' future and whether it regains its standing as a gaming titan.
Insights:- Premium Player Programs typically offer perks to high-stakes gamers.- Collaboration between casinos and regulators focuses on ensuring compliance and responsible gaming practices.- This collaboration may include adhering to local laws, implementing anti-money laundering measures, and maintaining transparency in gaming operations.
By this collaboration, casinos may achieve enhanced regulation, improved reputation, increased player trust, and potential economic impact. However, the specific criteria and collaborations for Crown Resorts' program remain unclear and require further examination.
The Premium Player Program, a revolutionary initiative by Crown Resorts, is eschewing junkets or agents to manage directly, focusing on providing tailored advantages to high-stakes gamers.
To align with post-inquiry regulations, Victoria and New South Wales regulators have closely collaborated with Crown Resorts to ensure the program's compliance with gaming trends and casino-culture.
