Decreased Electrical Equipment Expenditures Observed Amongst Russian Population

In recent times, electric scooters have become an integral part of urban transport systems, serving as the "last mile" of transportation for many city dwellers. These scooters are increasingly being used for quick trips rather than long rides, according to industry reports.

This change in consumption patterns could be due to the introduction of new tariff and subscription options. For instance, subscription options that waive the starting trip fee are influencing the scooter rental market, making it more affordable for users to make multiple trips. Additionally, new tariff options offering bulk minute purchases are also attracting more customers.

Experts predict that this trend of shorter and cheaper trips will continue in the electric scooter rental market. This shift benefits operators by creating more accurate digital user profiles for marketing purposes and cross-selling.

In major cities, transportation trips account for 90-95% of all electric scooter rentals. The transportation scenario involves short routes, which benefits operators by increasing the number of regular customers. Despite a 17% increase in the total number of trips, spending volume decreased by 5% compared to the same period last year.

The decrease in the average check could also be due to the increased prevalence of quick trips over long rides. In Russia, for example, the kicksharing services showing a negative revenue trend in the second quarter of 2025 were primarily operated by companies such as Whoosh and URent. Major market players have confirmed this trend, with Russians' spending on electric scooter rentals showing a negative trend for the first time in five years.

The development of necessary infrastructure is supporting the integration of electric scooters into urban transport. Time and cost savings compared to personal cars or taxis are facilitating the use of electric scooters.

RBC reports on these trends and benefits in the electric scooter rental market, highlighting the strategic benefits for operators in creating more accurate digital user profiles for marketing purposes and cross-selling. The electric scooter rental market is experiencing significant changes in consumption patterns and pricing structures, and these trends are expected to continue in the future.