Dentsu announces the promotion of Phil Adrien to spearhead creative transformation in APAC region.

Dentsu International, a global media and marketing communications company, has announced significant changes in its leadership for the creative business in Asia Pacific. The appointments of Phil Adrien and Merlee Jayme are part of the company's strategic move to drive growth and creative transformation in the region.

Phil Adrien, who has been the managing director for Dentsu's creative group based in Singapore since 2019, has been appointed as the chief executive of creative for Asia Pacific. In his new role, Adrien will be responsible for delivering creative transformation and growth for Dentsu International's clients across the region. He will report to both Ashish Bhasin, CEO of Dentsu Asia Pacific, and Jean Lin, Global CEO of Creative for Dentsu International.

Adrien's appointment is not the only change in the leadership team. Merlee Jayme, the founder of Jayme HQ, an agency dedicated to creating opportunities for neurodivergent talent, has been appointed as the chief creative officer in Asia Pacific. Jayme will work closely with Adrien to deliver creative transformation and growth for Dentsu International's clients. She will also be part of Dentsu's Asia Pacific operations.

Jean Lin, Global CEO of Creative for Dentsu International, expressed her excitement about the appointments, stating, "Phil and Merlee are both exceptional leaders with a proven track record of driving creative excellence and business growth. Their appointments are a testament to our commitment to delivering creative transformation and growth for our clients in Asia Pacific."

Ashish Bhasin, CEO of Dentsu Asia Pacific, also shared his thoughts, saying, "I am thrilled to welcome Phil and Merlee to their new roles. Their appointments come at an exciting time for Dentsu as we continue to focus on delivering creative transformation and growth for our clients. I am confident that under their leadership, our creative business in Asia Pacific will reach new heights."

The roles of both Adrien and Jayme are not specified to be based in a specific location, but they are part of Dentsu's Asia Pacific operations. This strategic move by Dentsu International is part of its broader strategy for the creative business, aimed at delivering creative transformation and growth for its clients.

Merlee Jayme, in her new role as the chief creative officer in Asia Pacific, will also be part of Adrien's working relationship. Jayme's background in the industry, along with her commitment to diversity and inclusion, is expected to bring a fresh perspective to Dentsu's creative operations in the region.

With these appointments, Dentsu International is taking a significant step towards its goal of delivering creative transformation and growth for its clients in Asia Pacific. The company looks forward to the contributions of Adrien and Jayme in driving its creative business forward.

Dentsu announces the promotion of Phil Adrien to spearhead creative transformation in APAC region.