Detroit Lions Announce BetMGM as First Official Sports Betting Sponsor
The Detroit Lions have teamed up with BetMGM, a leading sports betting and gaming company, in a strategic move to offer fans unique experiences amid the revamped sports betting landscape. This partnership extends beyond sports gambling, as it also includes iGaming.
Rod Wood, the president of the Detroit Lions, stated that this collaboration is part of the team's efforts to continuously seek new ways to entertain and involve fans, particularly during unusual times. The partnership aims to provide additional and exciting opportunities for fan engagement.
BetMGM is launching two new casino games: Motor City Slingo and Gridiron Goal, inspired by the Detroit Lions' branding and imagery. These games are a step towards offering fans unique experiences, as the Detroit Lions strive to provide them with additional and exciting opportunities.
The partnership includes activations, fan promotions, and more, aiming to drive engagement across all existing channels. BetMGM has revamped its platform and mobile app ahead of the new NFL season, with the goal of offering players even more worthwhile experiences.
In addition to the new games, BetMGM will offer various sports wagers on the Detroit Lions' games. This partnership marks the Detroit Lions' first Official Sports Betting Partner, signifying a significant development amid important changes in the sports betting industry.
The Detroit Lions' partnership with BetMGM is a response to the need for innovative strategies to entertain and involve fans during unusual times. The partnership is a strategic move to enhance fan engagement during the new NFL season, making it an exciting time for Lions fans.
Despite the search results not providing the names of the individuals involved in the development and responsibility for the new games, the partnership is a testament to the Detroit Lions' commitment to providing their fans with the best possible experience.