Digital Fashion's Progression: Welcoming Brands in the Virtual Style Realm
The digital fashion landscape is evolving, and one company at the forefront of this change is The Fabricant. The innovative fashion house has announced its participation in Couture Week in Paris, as well as the release of a new collection called Primal Rave.
This move marks a significant step for The Fabricant, which has recently raised $14 million in Series A funding and received a "mega grant" from Epic Games. These funds will enable The Fabricant to offer brands access to its platform for digital fashion production and distribution.
The Fabricant's co-founder and CEO, Kerry Murphy, sees the company as a decentralized version of LVMH, fostering creativity, innovation, and profitability in the growing digital fashion industry. The company will continue to create in-house fashion under its label, while also allowing limited co-creation for consumers through personalization.
This shift in The Fabricant's approach reflects the evolving landscape of digital fashion. While the specific brands The Fabricant will support in the future remain undisclosed, the opportunities for collaboration are vast. The Fabricant's involvement in Couture Week in Paris signifies a recognition of digital fashion as a legitimate and integral part of the fashion industry.
The Primal Rave collection promises to be a vibrant and exciting addition to The Fabricant's portfolio. As digital fashion continues to gain traction, The Fabricant is poised to lead the way, offering a fresh and innovative approach to the world of fashion.
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