Digital Frontier Exploration: Embracing the E-Commerce Homesteading Trend
In the ever-evolving world of ecommerce, three businesses have made significant strides in their respective industries. From specialty foods to firearm accessories, let's explore the transformative journeys of Summit Spice and Tea Company, Alaska Arms, and ARG Industrial.
Summit Spice and Tea Company
Customer service, especially post-sale, is crucial for a successful ecommerce business. Recognising this, Summit Spice and Tea Company revamped its online presence in 2019, enabling it to continue serving customers even during the COVID-19 pandemic. The company, which specialises in teas, spices, and Made in Alaska products, purchased Alaska Artisanal, an existing online ecommerce gift box and specialty food store, to reach a new market and better serve customers.
Alaska Arms
Ecommerce has revolutionised the global market, and Alaska Arms is no exception. This firearm accessories manufacturer, known for its custom metal accessories such as scopes, triggers, and floor plates, has expanded its reach by enhancing its online presence. The company, which caters to a wide spectrum of customers including dangerous-game hunters in Africa, Europe, Australia, and Canada, migrated from Shopify to BigCommerce to improve its ecommerce platform, resulting in increased sales and a better customer experience.
ARG Industrial
Innovation is at the heart of ARG Industrial's approach. The company developed an online assembly configuration engine, facilitating a process for customers to order custom assemblies. Initially, there was resistance from employees who viewed the digital platform as a potential threat to their jobs. However, over time, they came to understand that digital tools allow them to offload repetitive and sometimes tedious tasks, enabling them to focus on relationship building and opportunity finding. ARG Industrial also introduced 'will-call' pick-up lockers, allowing customers to purchase products online or over the phone, receive a notification when their order is ready, and pick it up from a secure locker.
In the United States, ecommerce sales currently stand at approximately $300 billion, with Amazon.com accounting for 40 percent of this. By 2027, ecommerce sales are projected to make up 20.6 percent of the country's total retail sales. Businesses nationwide are expanding their physical operations to support online shopping, self-serve digital tools, and other forms of ecommerce.
From the story of Summit Spice and Tea Company's unique offerings, Alaska Arms' focus on customer support, to ARG Industrial's innovative digital solutions, these businesses serve as shining examples of ecommerce's transformative power. As we move forward, it's clear that the digital revolution is here to stay, and businesses that embrace it will thrive.
