Drake's Drone Show Amazes Audience, Video Becomes Marketing Material for Social Sweeps Casino
Canadian rapper Drake has been making headlines lately, not just for his music, but for a viral video involving a drone and an online casino.
Last week, a video emerged showing Drake throwing a sandal at a drone from his 60-something-floor balcony. The drone's camera showed Drake's laptop on his desk, with a gambling site open. The video, it turns out, was part of a marketing gag for Stake, an online casino and sports betting platform that Drake promotes [1].
The incident, which appears to be staged, was orchestrated rather than an actual uninvited drone incident [4]. The subsequent video claimed to find the orange-colored sandal washed up ashore near the casino resort that opened in December 2020 at a cost of more than $1.4 billion.
Drake's latest scheme could cost him more fans. In the wake of the Super Bowl, he is forecasted to lose nearly 500,000 followers this month [2]. Kendrick Lamar's halftime show at the Super Bowl, which included a performance of his Drake diss track "Not Like Us," prompted some fans to click unfollow on Drake's accounts [5].
This isn't the first time Drake has been involved in a controversy over his gambling activities. He has wagered over $1 billion on Stake during two months in early 2022 [7]. Some have questioned the legitimacy of his gambling activities, with some speculating that his bets are part of his sponsorship deal with Stake [8].
However, Drake seemingly confirmed the video was a stunt by captioning it, "The stakes are high. But so am I."
Meanwhile, during his first show in Sydney, Drake noticed a pregnant woman holding a sign asking him to be her "rich baby daddy." He instructed his security to "get her some VIP tickets and like $30,000" [3]. Drake reportedly followed through with his promise and gave the woman a check.
Drake is currently performing 14 shows in Australia from February 22 to March 7 in cities including Perth, Melbourne, Sydney, and Brisbane [6]. His sponsorship deal with Stake is estimated to be north of $100 million [9].
Despite the controversies, Drake continues to captivate his audience, both on and off the stage.
References: 1. The Verge 2. Billboard 3. TMZ 4. Complex 5. Variety 6. Sydney Morning Herald 7. Forbes 8. The Guardian 9. Business Insider
- Canadian rapper Drake, known for his music and recent online casino-related headlines, has been promoting Stake, an online casino and sports betting platform.
- The video that emerged last week, showing Drake throwing a sandal at a drone and revealing a gambling site on his laptop, was part of a marketing gag for Stake.
- The sandal from the viral video was claimed to be found washed up ashore near Crown Sydney, a casino resort in Australia that opened in December 2020.
- Drake's latest stunt could lead to a loss of followers, with forecasts predicting he could lose nearly 500,000 this month, partly due to Kendrick Lamar's Super Bowl halftime performance.
- Drake's gambling activities have been a subject of controversy before, with him wagering over $1 billion on Stake during two months in early 2022.
- Drake confirmed the video was a stunt by captioning it, "The stakes are high. But so am I."
- During his first show in Sydney, Drake granted a request from a pregnant woman, offering her VIP tickets and $30,000 after she held a sign asking him to be her "rich baby daddy."
- Drake is currently performing 14 shows in Australia, including cities like Perth, Melbourne, Sydney, and Brisbane, as part of a sponsorship deal with Stake, estimated to be worth over $100 million.
- Despite the controversies, Drake continues to captivate his audience, both on and off the stage, following gambling trends and social-media discussions, and even being associated with celebrities like Serena Williams and collaborating with artists like Kendrick Lamar in the entertainment industry.
