Dynamic Growth of 40% and International Event Expansion for DXB LIVE
In the vibrant heart of Dubai, DXB LIVE, the event management and experiential arm of the Dubai World Trade Centre, has been making waves in the events industry. The organisation has been on a steady growth trajectory, delivering world-class, innovative experiences that have helped reinforce Dubai's cultural and technological footprint.
In the first half of 2025, DXB LIVE recorded a significant 40% growth, serving as the prime contractor for 38 major events. These events included renowned gatherings such as Gulfood, the World Police Summit, Dubai Coffee Festival, Arabian Travel Market, GITEX Africa, and GITEX Berlin.
One of the most notable events organised by DXB LIVE was the World Police Summit, which attracted 53,922 experts from over 110 countries. Another successful event was the Dubai Coffee Festival 2024, which was awarded the title of Best Event on a Budget at the Middle East Event Awards 2025.
The World of Coffee Dubai 2025 also drew 17,000 visitors from 78 countries, further solidifying DXB LIVE's reputation for delivering high-quality, globally-attended events.
DXB LIVE's commitment to innovation and excellence was recognised at the Middle East Event Awards 2025, where it received three prestigious awards. The Hatta Cultural Nights event was awarded Best Community Event, FujiFilm's stand design and build at Medlab was acknowledged as the Best Stand Design and Build, and the Dubai Coffee Festival 2024 was honoured with the Best Event on a Budget award.
In addition to these accolades, DXB LIVE constructed over 430,000 square feet of event features and developed 272 exhibition stands, 36 of which were deployed internationally.
Khalid Al Hammadi, Executive Vice President of DWTC, stated that DXB LIVE's growth highlights Dubai's increasing global prominence in the events sector. His statement emphasises Dubai's mission to deliver world-class, innovative experiences in the events sector.
In a bid to further enhance its capabilities, DXB LIVE launched a dedicated brand management department early in 2025. This move underscores the organisation's commitment to providing exceptional event experiences that resonate with audiences and leave lasting impressions.
As DXB LIVE continues to grow and innovate, it is clear that the organisation will play a significant role in cementing Dubai's position as a global hub for events and experiences.
