E-Bike Pioneer, Specialized, Delves into Conspiracy Theories in Latest Film, Highlighting its Involvement in the Exploding E-Bike Market
The global cycling industry has witnessed a remarkable surge in sales since the onset of the Covid-19 pandemic, with electric bikes, particularly electric mountain bikes (eMTBs), leading the charge.
The growth in electric bike sales has been sustained and ongoing worldwide, marking a significant figure in the context of the overall growth in bicycle sales during the pandemic. According to industry reports, the sales of electric bikes experienced a 85% increase in March 2020 alone.
This trend is a continuation of the pandemic-driven boom in the cycling industry, with all types of bicycles, including professional, casual, all-terrain, and tandem 10-speed, seeing increased sales during the initial months of the pandemic. The boom in the sales of various types of bicycles, with eMTBs being a notable example, has been one of the biggest retail booms during the pandemic.
Electric mountain bikes are a type of bicycle that combines the features of a regular mountain bike with an integrated motor. This motor amplifies the rider's pedaling, making these bikes ideal for both leisurely rides and challenging off-road trails. The demand for eMTBs specifically increased during the pandemic, with these bikes flying off shelves.
The surge in interest in electric bikes is a notable example of the overall increase in bicycle sales during the pandemic. Brands of the largest e-bikes that showed an 85% increase in sales worldwide in March 2020 included major players like Haibike, Lapierre, Ghost (part of the Accell Group), Flyer, Bulls, Pegasus, and Zemo (part of the ZEG Group).
The growth in electric bike sales is a part of the broader trend of increased sales in cycling-related items during the pandemic. The pandemic led to a significant increase in the demand for recreational items, including board games, cards, and lawn darts. However, it seems that the allure of the great outdoors, combined with the convenience of electric power, has proven particularly appealing to many during these challenging times.
As we move forward, it will be interesting to see how the electric bike market continues to evolve in response to changing consumer demands and technological advancements. One thing is certain, though: the electric bike has firmly established itself as a popular and enduring choice for cyclists around the world.
