Electric Audi Concept C offers a first glimpse of the upcoming TT model, confirming its electric powertrain.
In an exciting development for the automotive industry, Audi has unveiled the Concept C, a potential future replacement for the successful Audi TT and R8 two-seat sports coupes.
Created by Massimo Frascella and his team of designers, the Concept C embodies "athletic minimalism with a purity of form, precision, and solidity." This design previews a new direction for Audi, with a vertical face inspired by older race cars, signaling a potential return to a dedicated range of sports cars for the brand.
The Concept C's interior is as striking as its exterior, featuring an anodized aluminum dashboard, physical dial-like controls, twin digital displays, and a haptic strip. A notable departure from tradition, the interior uses wool and other natural fabrics instead of leather.
The Concept C's design language ushers in a new direction for the Audi brand, with many manufacturers shying away from high-performance sports cars due to electrification and tightening budgets. However, with careful implementation of a next-generation electric or hybrid powertrain, the Concept C might ensure the return of genre-defining Audis on our roads.
The Audi RS e-tron GT Performance, Audi's most powerful production road car to date, sets a high bar for the Concept C's performance capabilities.
Notably, the Concept C's design shares some similarities with the Porsche Taycan, a competitor to the upcoming Mercedes-AMG electric hypercar. However, the Concept C could change the trend in the sports car segment with its sleek, simple, and striking design.
Audi's sleek concept will make its public appearance at the IAA Mobility show in Munich next week. If the Concept C goes into production, it is rumored to hit the market in 2027 and may share the same electric performance car platform as the upcoming electric Porsche Boxster and Cayman models.
The Concept C gives us our best look yet at what a future TT replacement looks like. As we eagerly await its public debut, the automotive world watches with bated breath, hoping that the Concept C will herald a new era of sports car excellence from Audi.
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